4. Photomarathon festival

Photomarathon changes visual identity each year, but keeps the format of a 5 day festival. The identity is changing in accordance with the annual theme we select for each festival.

ASPECT BDS was in charge of festival management and organization of all promotional activities.

Using photography and photo camera as a key visual for the identity, we captured the essence of the festival concept and created an engaging identity of 4th Photomarathon. Graphic device was developed from the standardized sign for flash used in cameras, which symbolizes energy spark in the right moment.

The creative concept was applied in digital and print media formats, used both before and during the festival. We created print materials (posters, flyers, brochures, badges, flags, etc), video commercial which was broadcasted on MTV Adria and other major national stations, web portal and continuous online promotion.

Communication strategy was defined as artistic, creative and motivating, which was perfect for the chosen target group of young ambitious photographers.

We insisted on 2 way communication with the target group, which was realized through contests and competitions on official web site and Facebook page.

We managed to achieve huge impact on local community by setting up a photo set in the main square of Novi Sad, where we organized a whole-day session of profile photos of the citizens and had an excellent response.